Market Research

KADAC conducts scientific market research surveys and analysis of different markets. We focus on surveys that provide you with information that is vital to the planning of market strategies. Action-oriented surveys directly provide the client with a set of short and long-term recommendations.

Market research is basic research with an overriding requirement to have direct business application. For research to be of any use it should follow a laborious, narrowly defined scientific methodology. Otherwise, the results could be useless or, worse, wrong.

An effective market research project is composed of two separate segments: the scientific and technical research segment, and the applied and business-oriented segment.

We make sure that surveys are designed and conducted in accordance with technical and analytical requirements to provide you with results which have scientific accuracy and statistical significance. We usually assign more than one Ph.D. to each survey, at least during the early stages of design and development.